Stan Fidel
EMPATHY PERSUASION™
High-Impact Low-Key Skills To Get The Outcome You Want
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Enjoy learning the powerful persuasion skills master communicators use to get what they want.
Stan Fidel, the owner and founder of Fidel Communications Co. Inc., has been a sales and marketing consultant since 1979. His clients have added millions of dollars in revenue because of his services. He shares the best of what he's learned about successful persuasion in this book.
Whether you're an experienced professional or new to sales, you will enjoy how Stan guides you through the entire selling process from the time you say "Hello" to how you make sure "Buyer's Remorse" won't set in.
Although every salesperson can definitely benefit from the verbal and non-verbal skills that Stan reveals, this book is also for anyone who wants to reach a goal by communicating more persuasively - teachers, attorneys, job applicants, actors auditioning for a part. After all, whatever you do, you must sell yourself to someone to succeed, right?
- "There are a lot of great salespeople, but not many great sales coaches. Stan Fidel is one of the few who has the personal skills, a great strategy, and a technology to help even experienced sales people." Dan Sullivan, Founder of The Strategic Coach."
- " a tremendous resource for both the new sales professional who is just learning the tools and techniques of the sales profession and the established sales professional who needs the occasional refresher on how to hone his or her techniques." Marvin Feldman, Former President of The Million Dollar Round Table.
- In any profession you need to be a strong communicator to get your point across. Stan teaches us the importance of empathy in how we communicate. It teaches us that 'people won’t care how much you know until they know how much you care.’ This is a great read, one you should study.” Bill MacDonald, Founder of PleinAire Strategies
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